Funmentum + Funworks
I founded Funworks in 2014 with the purpose of trying to disrupt the Creative process in advertising and marketing. We wanted to create a process that was faster, more enjoyable and more creative. We did it. In short, we got more creative about being creative. We introduced clients to a truly energizing and collaborative process that we developed over the years.
The process is called Funmentum, a social technology. Or, a more like-able version of Design Thinking. Funmentum was built on top of the science of Fun. It combines the concepts of ‘Play’, ‘Flow’, ‘Positive Psychology’, ‘Psychological Safety’, ‘Improv’ and ‘Creative Innovation’ into an energizing and engaging process.
Funmentum sessions help break down walls across organizations and build trust between Funworks and our clients. While we were a small agency (4-5MM in revenue consistently) we were working with large brands with complex challenges. Those include Google, Ubisoft, DoorDash, ESPN, Intel,Pinterest and Clorox to name a few. When measured, Funmentum was 3x times faster than the speed of the existing advertising process. Clients bought creative work on the first creative presentation 90% of the time.